Hugo Li's profile

National Palace Museum Visual Poster Design

Main Visual Poster of National Palace Museum
at the Hong Kong International Licensing Show of '15.
Adobe Photoshop and Illustrator​​​​​​​
During my service at the National Palace Museum, I designed the poster for the museum at the Hong Kong International Licensing Show of 2015.
The centerpiece of traditional Chinese Calligraphy scenic painting is "A Ferry Scene in Autumn," by Artist: Ch'iu Ying.

The poster shown on the left was my original design that featured my clipart design of the museum (made in illustrator). 
However, as we were anticipating the opening of our southern branch at Chia-Yi, the Director instructed us to incorporate more prominent promotional materials into the poster.
As a result, I redrew another clipart design of the southern branch of the museum. And I incorporated it next to the main building of the museum (as shown on the right).
To avoid making the poster too distracting for the viewer, I readjust the color scheme of the painting by applying a jade-tinted overlay layer. The resulting product on the right met acclaim from my superiors.
National Palace Museum Visual Poster Design
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National Palace Museum Visual Poster Design

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